Blogging & Newsletter Tips
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| This is the Wikipedia definition: Blog is short for
weblog. A weblog is a journal (or newsletter) that is
frequently updated and intended for general public
consumption. Blogs generally represent the
personality of the author or the Web site. |
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| The recent trend of using the press release to promote an online business has emerged with good reason – good press costs very little and can do more for a business than thousands of dollars of marketing. Most businesses
use press distribution services like PR Web or PRFree to get the word out about their news. While distribution services certainly can be effective, they tend to miss out on arguably the most influential group of the press –
bloggers.
Bloggers mold and shape the opinions of their readers, who are normally the most important in their particular industry, many of whom are also bloggers. Not long after a post from an influential blogger, your news has been
picked up by several other bloggers and within days you are all over the blogsphere. Before you know it your site is getting more attention than it would if a story ran in the local newspaper! So how do you get the influential
bloggers in your industry to run a story about your business? |
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