HTML: Hypertext Markup Language
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| In webmaster circles, fessing up to being a FrontPage user is akin to inviting
your mother as your date to your senior prom: you just don't do it. In fact,
admitting that you simply use a WYSIWIG editor can often be enough for
experienced webmasters to quietly chuckle, look at you with a "someday you'll
learn" look, and give you a nice pat on the back encouraging you to keep
learning. 'Real' webmasters know three things: 1) Hand coding is the only way
to make a website look nice, 2) The more your web programming looks like
the screen from "The Matrix", the better your website will be, and 3) that
FrontPage was actually programmed by Beelzebub himself. |
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| This document is a generic introduction to HTML, the language used for World Wide Web documents ("WWW pages"). Some familiarity with WWW as a
user (reader of documents) is assumed, but with regard to HTML no previous knowledge is assumed. |
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| Before you set out to march your way to the top of search rankings you'll need to take a good survey of the terrain ahead. You need to do a good amount of keyword research. Surprisingly, many
webmasters seem to have stepped past this important starting point, and doing so has most definitely set obstacles, some impassable, in their path. Keyword research is the only way to approach SEO with
informed expectations. How competitive are the keywords you are optimizing for? What keywords are you including in your link building efforts? What will it take to succeed? Answering these questions
ahead of time makes all the difference. |
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| For the uninitiated, meta-tags are pieces of code within your website that contain information about each page. These tags are supposed to tell search engines and users what the page is about.
If you're a little rusty on your Internet jargon, here's a primer. There are essentially three types of meta-tags that concern most marketers: |
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| Just like spring cleaning a house, the html code of your web pages should get
periodic cleaning as well. Over time, as changes and updates are made to a
web page, the code can become littered with unnecessary clutter, slowing
down page load times and hurting the efficiency of your web page. Cluttered
html can also seriously impact your search engine ranking. |
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| When I help people with web pages, I encourage them to edit the HTML
directly and not rely on programs like Microsoft FrontPage or Adobe GoLive to
layout their pages. One of the things that most people have a hard time
grasping is what HTML Color Codes mean and how they work. |
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