You have a message to communicate to your prospective customer. Unfortunately, they're so overwhelmed by advertisements and other promotional information that the chances of your message getting
across are slim to none. Indeed, studies show that the average consumer in this country is bombarded with nearly 3500 commercial messages a day.
Your web site marketing strategy is the essential factor that determines the success or failure of a business web site. This is true whether your web site is an extension of an offline business, or you run an
completely online business. Web site marketing is unlike any marketing you may have done using other media.
Ten years may not seem like a long time, but at the pace of change in business, it sometimes feels like a lifetime.
For example: When Outsource Marketing first launched in 1997, outsourcing was not some trendy term for staffing CSRs and
software programmers in India. It would be eight years before Tom Friedman's The World Is Flat was published and introduced people
to the notion that the global economy had arrived.
Niche marketing is finding small, unused areas of the market that occupy a special area of demand. A small corner of the
world that huge corporations have no interest in. These little segment of the market can have a big impact on the niche marketer. You
won't have to worry about the big conglomerates trying to squeeze you out because the customer base won't be big enough for them to
even care about. They want to attract large crowds and make huge sales off one giant website.
Almost three quarters of larger UK companies use direct marketing as a marketing communication tool. These larger businesses also spend a higher proportion of their marketing budget on direct
marketing than most small businesses.