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| Google is all about trust. Who knows, maybe they were in a bad relationship, but if you want to rank well with Google, you need to be trustworthy. And let me make the bold assumption that you are
currently not trustworthy (most sites are not – especially new sites).
So how do you get Google to trust you? The most obvious answer, and most commonly quoted answer, is to get inbound links from trustworthy sites. Any webmaster who has been around the block a
couple of times knows that this is a bit of a catch-22. Sites that are high in Google's trust typically do not just hand out links to small startups – those go to sites that are already established. |
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| Having used a large number of web site visitor trackers over the years, I first approached Google Analytics some time ago, with the
somewhat jaded attitude of someone who's 'seen it all' or at least 'seen most of it'. What could possibly make this particular utility stand
out in such a large crowd of competitors? |
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| It's happened to you. You've searched for something on Google and several promising results appear. You
clíck on a link, but when you get to the site all you see are a few ads and nothing even remotely close to what
you searched for. So you go back to the search results and try again, only it happens again and again until you
finally find a page with some decent content...or frustration sets in and you give up all together. |
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| In case you're unfamiliar with dynamic keyword insertion (DKI), it's a feature of Google's AdWords program. It is
often used for large campaigns in order to automatically insert the keyword into the headline of an ad. Truly, it's
a lifesaver for many pay-per-click (PPC) ad managers who have to stay on top of thousands of ads every day. It's
all done with a simple syntax command: {keyword:_______}. |
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| Google Adsense has empowered web publishers of all shapes and sizes to make money from their web
sites. Whether you own a hobby site that gets 100 visitors per day or a popular finance portal that is flooded
with millíons of visitors per month, you can benefit from the Google Adsense program. |
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| According to the Pew Internet & American Life Project, 50 million Americans get news online on any given day. In
comparison, only 27 million Americans watch network TV news on a typical evening. The Internet is quickly
becoming the preferred news source over television, magazines, and trade publications.
News web sites like Yahoo News, Google News and MSNBC Searchbot receive millions of visitors every day. If
fact, Yahoo News ranks ahead of MSNBC.com and even CNN.com, while Google News ranks ahead of
USAToday.com and the NYTimes.com. |
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