Search Engine: Google
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| In their paper 'The Anatomy of a Large-Scale Hypertextual Web Search Engine' it is very evident that Google's goal
has always been to be one of the best search engines there is in terms of the quality of the results it gives. Sergey
Brin and Lawrence Page, however knew that in order to do this, Google needed to be able to store information
efficiently and cost effectively and to have excellent crawling, indexing, and sorting methods or techniques. Google
not only aimed to give quality results but to produce the results as fast as possible. |
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| Google currently indexes over 8 billion web pages. However, before these pages were placed in the index,
they were each crawled by a special spider known as the GoogleBot. Unfortunately, many web masters do
not know about the internal workings of this virtual robot. |
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| Google AdSense - http://www.google.com/adsense - is fast becoming the preferred way for people to earn an
income online. Forget eBay and multiple affïliate programs. Whether you are a work-at-home mom trying to
make a little extra cäsh or an Internet entrepreneur with hundreds of monetized websites, AdSense is truly the
easiest way to earn money. |
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| Websites are quickly becoming one of the most popular ways of advertising. Whether it be a business, its product or service or something completely different, everyone of all ages
are turning to the web as a method of getting their message out there. With the popularity of this marketing medium increasing and the number of websites always growing, it is obvious
that everyone wants to appear at the top of Google's search engine rankings. Achieving such a task is never an easy feat, however with a bit of perseverance, one can definitely
increase their chances of reaching that glorious first page result. |
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| StepForth's methods of providing search engine optimization services for Google rankings have evolved
significantly over the past year. Since the release of Google's March 30, 2005 patent application, "Information
retrieval based on historical data", our SEO and research departments have made site usability and
understanding user behaviours a priority. |
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| At times it seems that Google releases more new products and services than we can keep track of. From
Google Calendar and Google Video, to Google Base, Google Finance, and Google Trends, it can be
overwhelming just to remember what each one does. One of the oft overlooked hidden gems in Google's
enormous offering is Google Alerts. Within minutes, you can be signed up for email alerts that can give you
and your business a leg up on the competition. Alerts can be used to spy on competitors, keep track of what
people are saying about your business, or follow an important news story. |
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