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| For some unfortunate souls SEO is simply the learning of tricks and techniques that, according to their understanding, should propel their
site into the top rankings on the major search engines. This understanding of the way SEO works can be effective for a time however it
contains one basic flaw ... the rules change. Search engines are in a constant state of evolution in order to keep up with the SEO's in much
the same way that Norton, McAfee, AVG or any of the other anti-virus software companies are constantly trying to keep up with the virus
writers. |
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| These days, all search engine optimization gurus only seem to talk about Google, as if Google was the only
search engine on the Internet.
Of course, we all know that there really are hundreds of search engines and directories available to us, and we
know that some of the smaller search engines serve a very tight niche of users. |
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| Running ranking reports for clients is a standard part of an SEO's job. This week I created a position report for a
client - one for which we'd made significant gains in ranking for their targeted search phrase - and proudly sent off
the report to them before a scheduled conference call to discuss our progress and status.
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| Although we credit Google, Yahoo, and other major search engines for giving us the system we use to find the information we seek, the concept of hypertext came to life in 1945 when Vannaver Bush
urged scientist to work together to help build a body of knowledge for all man kind. He then proposed the idea of a virtually limitless, fast, reliable, extensible, associative memory storage and retrieval
system. He named this device a memex. |
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| One of the most fundamental aspects of search engine optimisation (SEO) is ensuring that the pages within your website are
as accessible as possible to the search engines. It's not only the homepage of a website that can be indexed, but also the internal
pages within a site's structure. The internal pages of a site often contain important content such as products, services or general
information, and therefore can be uniquely optimised for related terms. As a result, easy access to these pages is vital.
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| The wizards of Redmond turn thirty this year. Officially founded in 1976, Microsoft appears to have lost its
edge as it enters its third full decade. At one time, not so long ago, Gates and Co. drove the machine, setting
standards that everyone else conformed to. Virtually nothing could stand in their way and competitors who
did seriously threaten their dominance could be effectively diminished in one way or another. |
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